Book Signing Party! To Make Riders Faster, the inside story of Cervélo Cycles!
Copies of To Make Riders Faster, the inside story of Cervélo Cycles, will be available for sale and signing with author Anna Dopico and Cervélo co-founder Phil White.
Saturday, Aug 18th ~ 4:00 – 7:00 pm
Sunday, Aug 19th ~ 11:00 – 2:00 pm and 3:00 – 5:00 pm
at Huron Haven Motel 21 Huron St. S, Southampton
with author Anna Dopico and Cervélo co-founder Phil White
To Make Riders Faster tells the inspirational and cautionary tale of two entrepreneurs who took their company, Cervélo Cycles, from a school basement project in Montreal, Canada, to their bikes winning in the Tour de France, the Olympics and Ironman.
The book begins with Vroomen and White meeting at McGill University in 1995 and takes you on a wild ride of success and setback with laughter and tears as they relentlessly pursue “faster” through engineering and marketing innovation. Vroomen and White built the most sought-after brand in the cycling world in less than a decade and faced the fight of their lives to keep their company alive.